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The ASA’s ruling directed both Dribble Media and Limay Media to ensure the offending advertisement would not be redisplayed in the same form.
This is Midnite’s third ASA ruling this year. Last month, the operator came under scrutiny for an ad that suggested that “gambling was an escape from personal problems”. The ASA received 125 complaints on the offending ad and the company was ordered to remove the advertisement.
Another June ruling was not upheld.
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Lottery officials said the Powerball winner elected for the one-time cash option instead of the annuity paid out over 29 years. The $450.5 million lump sum payout was reduced to about $261.5 million after federal and state taxes.
The $1.04 billion jackpot ranked eighth all-time in Powerball history and marked the 15th billion-dollar lottery prize won in the United States. It stands as the second-largest lottery prize ever claimed in Illinois, trailing only the $1.33 billion Mega Millions jackpot won in July 2022.
“A jackpot of this magnitude is an extraordinary event, and we’re excited to see the second-largest lottery prize ever won in Illinois officially claimed,” said Illinois Lottery Director Harold Mays. “It’s exciting to see such a significant Powerball win come to an Illinois player, and we’re pleased to celebrate this milestone with them.”
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Commissioners pointed to evidence suggesting the tribe may have already been overcharged compared to other member customers.
The Upper Sioux Community also argued that, as a sovereign tribal nation, it is not subject to Minnesota utility regulations. The commission declined to rule on the sovereignty question, concluding it was unnecessary to resolve that issue to determine that Minnesota Valley could not prevent the casino from generating its own power.
An attorney for Minnesota Valley told commissioners the cooperative plans to appeal the order.